Direct clients vs marketplace clients
How Fitsylvania thinks about discovery, trainer-owned traffic, and why direct links matter.
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Marketplace discovery
Marketplace clients discover a trainer through Fitsylvania browsing, search, comparison, or marketplace trust signals. On the first session and first coaching plan with a marketplace-discovered client, the platform takes 20% from your net (clamped to the per-currency floor and ceiling). Repeat sessions and plan renewals are fee-free. Courses are the exception: every course sale carries the 20% fee.
Direct trainer-owned flow
Direct clients are the people you bring into Fitsylvania through your own profile or studio link. This is central to the model: it makes Fitsylvania feel like your studio, not just a listing. Direct-link sessions and plans are fee-free from the very first transaction; courses always carry the 20% fee.
- A studio link should feel shareable across Instagram, TikTok, email, and private communities.
- Direct-link sessions and plans: 0% platform fee, first and every time. Courses always carry the 20% fee.
- Source is tracked at the relationship level, so reporting, exports, and the wallet ledger agree on how a relationship started.
Why this matters for trainers
Online coaching has high disintermediation risk. The stronger Fitsylvania is as a trainer operating system, the easier it is to keep your business inside the platform instead of stitching together outside tools, which is why links, courses, client continuity, messaging, withdrawals, and recurring coaching all work as one system.
Want the bigger picture?
Fitsylvania is being built as a premium marketplace on the front end and a trainer studio underneath.