Terms of Use and Marketplace Terms

These Terms of Use and Marketplace Terms apply to the Fitsylvania website, apps, dashboards, search tools, trainer profiles, booking flows, messaging, course marketplace, reviews, support channels, AI-supported features, and related services (together, the "Platform"). By creating an account, browsing the Platform, booking a session, buying or consuming course content, sending a message, submitting content, or otherwise using any part of the Platform, you agree to these Terms.

Fitsylvania is operated by FITORA LTD, trading as Fitsylvania, a company registered in England and Wales under company number 16482646, with registered office at 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.

• Fitsylvania operates a marketplace and platform. We help clients discover trainers, compare profiles, read verified reviews, book sessions, buy digital courses, and manage support and account flows.
• Unless we expressly say otherwise for a particular service, Fitsylvania is not the provider of trainer-led coaching services. Trainers are independent providers who choose what services to offer, what information to publish, and how to deliver their own coaching.
• Trainer approval, featured placement, badges, profile checks, or moderation status do not amount to a warranty, representation, medical endorsement, guarantee of results, or guarantee that a trainer is suitable for your particular circumstances.
• Fitsylvania does not create an employment, worker, agency, partnership, franchise, fiduciary, or joint-venture relationship with trainers, except where mandatory law provides otherwise.

• You must be at least 18 years old to open and use an account unless Fitsylvania expressly offers a supervised, guardian-managed, or otherwise age-appropriate route.
• You must provide accurate, current, and complete information and keep it updated.
• You are responsible for safeguarding your credentials, trusted-device tokens, and access to your account.
• We may require email verification, phone verification, trusted-device checks, two-factor authentication, or other security steps.
• You must not transfer, share, sell, or lend your account to another person.

• Fitsylvania is not a medical provider and does not provide medical diagnosis, treatment, therapy, counselling, emergency response, or regulated healthcare services unless we clearly state otherwise for a specific offering.
• Trainer services, course content, blog content, community content, reviews, AI outputs, recommendations, and messages are provided for general fitness, wellness, education, and informational purposes only.
• You should seek appropriate advice from a qualified clinician before starting or changing exercise, nutrition, supplementation, recovery, or wellness activity, especially if you have an injury, illness, disability, pregnancy, chronic condition, symptoms, or any medical concern.
• Physical activity carries inherent risk. By participating in sessions or acting on content accessed through the Platform, you acknowledge that you do so voluntarily and at your own risk.
• Fitsylvania does not monitor medical emergencies. If you believe you or another person may be experiencing an emergency, stop using the Platform and contact emergency services immediately.

• Availability shown on the Platform may change and is not guaranteed until the relevant booking or order is confirmed.
• Bookings, cancellations, refund requests, and support issues should be handled through Fitsylvania's tools where they are available. Contacting a trainer directly does not guarantee cancellation, refund, or fee reversal.
• Platform fee - marketplace discovery only. Fitsylvania charges a platform fee equal to twenty per cent (20%) of the gross transaction value, subject to a minimum of £6 / $7 / €7 and a maximum (cap) of £40 / $50 / €45 per transaction (or the equivalent stated in payment settings). The fee is deducted from the trainer's gross, not added as a Fitsylvania service fee.
• The platform fee applies once per product class for sessions and subscriptions. The fee applies only to the first session booking and first recurring-coaching charge in which a client engages a particular trainer through Fitsylvania marketplace discovery (search, browse, recommendations, or affiliate referral). Later session bookings and recurring-coaching renewals between the same client and trainer carry no platform fee. Courses are the exception and always carry the fee - see the Courses paragraph below. Stripe processing applies to every card transaction and is deducted from trainer proceeds after settlement.
• Direct-link bookings. When a client books through a trainer's direct profile link without going through Fitsylvania marketplace discovery, the transaction is treated as a direct booking with no platform fee. Stripe processing still applies.
• Courses. Course purchases always carry the 20% platform fee on every sale, regardless of any prior or later bookings, courses, or subscriptions between the same client and trainer, and with no minimum or maximum cap.
• Recurring coaching. Recurring coaching charges follow the once-per-pair rule above: the first marketplace-sourced charge in a client-trainer relationship carries the platform fee; renewals do not.
• Recurring coaching or subscription-style offers may renew automatically until cancelled or otherwise ended. Recurring-coaching delivery, missed-session, rescheduling, and cancellation rules follow Fitsylvania's standard platform policies rather than trainer-specific plan terms. We may send notices about successful charges, renewal timing, and cancellation state through the Platform and by email.
• Coaching-plan session cancellations. A client who cancels an included plan session at least 24 hours before it starts keeps that session and can re-book another slot in the same billing period; cancelling later, or not attending, uses the session. Sessions cancelled by the trainer are always returned to the client.
• Taxes and VAT. For live coaching services (sessions and recurring coaching), the trainer is the supplier of the service and is solely responsible for determining, charging, collecting, reporting, and remitting any VAT, sales tax, or other tax due on those services. Fitsylvania acts only as the trainer's limited collection agent for any tax the trainer is registered for and asks us to collect, and a client's payment to Fitsylvania discharges the client's obligation to the trainer for the price and any such tax. Trainers must keep their tax status, including any VAT-registration details, accurate and current, and they indemnify Fitsylvania for any tax that should have been charged, collected, or remitted on their services. For digital course sales, where tax law may treat Fitsylvania as the deemed supplier, Fitsylvania may calculate, add, collect, and remit applicable VAT or sales tax based on the buyer's location and show it at checkout. Listed prices for live services are inclusive of any tax the trainer is responsible for unless stated otherwise. Nothing in these Terms is tax advice, and each party remains responsible for its own tax position.
• Funds flow. Funds from each transaction are received by Fitsylvania's payment processor (currently Stripe) and held by Fitsylvania on a separate-charges-and-transfers basis. The trainer's net is recorded as an entry in the trainer's internal Fitsylvania wallet, with platform fee and Stripe processing shown for transparency. Wallet entries become available for withdrawal after the cancellation period described in the cancellation-rights section below has expired. A trainer may earn wallet balance before Stripe Connect onboarding is complete, but withdrawals require trainer-side Stripe Connect identity verification, payout eligibility, and Fitsylvania administrator review before any transfer is initiated.
• Payout currency, conversion, and processing fees. Withdrawals settle in the currency of your Stripe payout account. Where your balance is held in the same currency as your payout account, no conversion is applied and no conversion fee is charged. Where a wallet balance is held in a currency different from your payout account, Stripe converts it to your payout currency when the transfer is sent, applying its own exchange rate and a currency conversion fee (typically charged as a percentage of the amount), so the amount that arrives is less than the balance shown. These exchange rates and processing fees are charged by Stripe and are set out in Stripe's pricing (see stripe.com/pricing). Fitsylvania does not set, control, or receive these fees; the final exchange rate and fee are determined by Stripe at the time of the transfer. You can avoid the conversion and its fee by holding a Stripe payout bank account in the same currency as your balance. If your payout account's country does not support currency conversion, a balance held in another currency cannot be withdrawn to that account and you should contact support.
• Where reasonably necessary for safety, legal compliance, fraud prevention, platform integrity, support, or moderation, Fitsylvania may review booking metadata, intervene in a live session, restrict access to a live room, or terminate a live session. Where live moderator access is used, Fitsylvania intends to use a clearly identified moderator or support account rather than covert participation.
• Fitsylvania does not ordinarily dictate how a trainer handles a client-missed recurring-plan session or whether a trainer chooses to offer a discretionary make-up session. However, Fitsylvania may step in where the trainer materially fails to deliver what was sold, repeatedly no-shows, misrepresents the offer, or where a dispute, fraud concern, or legal issue requires platform review.
• Course access is licensed, personal, revocable, and non-transferable. You must not copy, redistribute, scrape, rebroadcast, or commercially exploit course materials unless the rights-holder has expressly allowed it.
• If a course is archived, unpublished, or retired from sale, that generally stops new purchases only. Existing learners will ordinarily keep access unless removal is reasonably required for legal, safety, fraud, infringement, or platform-integrity reasons.
• Fitsylvania may require a trainer to correct, clarify, relabel, or remove course content, landing-page claims, downloadable materials, previews, or related assets where we reasonably believe there is a legal, policy, safety, quality, infringement, fraud, consumer-protection, or platform-integrity concern.
• Payments may be processed by third-party providers, including Stripe or successor processors. Separate processor terms may apply to payment handling.
• Fitsylvania may provide dashboards, wallet ledgers, payout views, operational reports, transaction histories, and CSV exports covering bookings, sales, payouts, refunds, analytics, and related marketplace activity where reasonably necessary to operate the Platform, manage support, reconcile finances, investigate disputes, or comply with law.
• Affiliate and referral programs. Fitsylvania may operate referral, partner, or affiliate programs subject to the Affiliate Program Terms and any other program-specific rules. Affiliate commissions are calculated only on transactions that actually carried a platform fee: first marketplace session, first marketplace subscription charge, and course sales. Repeat transactions, direct-link transactions, and any transaction with no platform fee generate no affiliate commission. Self-referral on your own services is blocked. Participation may be limited, refused, paused, or ended where reasonably necessary for compliance, fraud prevention, brand safety, or platform integrity.
• Refunds, cancellation timing, chargeback abuse, access revocation after refund, and rebooking rules are set out in our Refund, Cancellation, Rebooking and Digital Content Policy.
• You must not use the Platform to move payments or core commercial communications off-platform in a way that bypasses fees, moderation, or trust and safety controls where Fitsylvania requires the transaction to remain on-platform.

If you contract with Fitsylvania or with a trainer through Fitsylvania as a consumer, you may have a right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (the "Consumer Contracts Regulations") to cancel a distance contract for services or digital content within 14 days of the contract being formed (the "Cooling-Off Period"), without giving any reason. Equivalent rights may apply under your local law if you contract from outside the United Kingdom.

Live training sessions

A live training session is booked for a specific date and time. Contracts for leisure activities to be supplied on a specified date are exempt from the 14-day cooling-off right (regulation 28(1)(h) of the Consumer Contracts Regulations; Article 16(l) of the EU Consumer Rights Directive). The cooling-off right therefore does not apply to a booked session, and no waiver is asked for or needed at checkout.

Instead, sessions are governed by the booking cancellation policy: you can cancel up to 24 hours before the session starts and receive a refund to your original payment method. Because the trainer normally covers the card processing fee, that non-refundable processing fee is deducted from your refund when you choose to cancel, and the exact amount is shown before you confirm. After that point the session is non-refundable, because your trainer has reserved the slot for you. If your trainer cancels the session, or does not show up, you are refunded in full with no processing fee deducted.

Digital content (courses)

Where you purchase a course or other digital content that is supplied for immediate access, you will be asked at checkout to expressly consent to immediate supply and to acknowledge that, by doing so, you lose your right to cancel under the Consumer Contracts Regulations (regulation 37). If you do not give that express consent, immediate access cannot be granted within the Cooling-Off Period and the course will not be unlocked until the period has expired.

Recurring coaching subscriptions

Where you start a recurring coaching subscription, you will be asked at checkout to expressly request that the coaching service begin immediately and to acknowledge that, if you cancel during the Cooling-Off Period, you will be charged on a pro-rata basis for the coaching service supplied up to the point of cancellation. Cancellation of a renewal does not entitle you to a refund of services already supplied during the relevant billing period unless mandatory law or a more generous policy applies.

Trainer payout hold

To protect consumer cancellation rights, trainer wallet entries are held as pending before withdrawal. Course and recurring-coaching entries are held for 14 days from payment. Live-session entries are held until the later of 14 days from payment or 48 hours after the session ends. These hold periods reflect statutory cooling-off rights and post-session review risk.

Exercising your cancellation right

If you wish to cancel and the cancellation right has not been waived as described above, you may do so by sending a clear statement of cancellation to [email protected] within the Cooling-Off Period. The model cancellation form set out in Schedule 3 to the Consumer Contracts Regulations may be used but is not required.

Refunds following an effective cancellation will ordinarily be issued to the original payment method, less any pro-rata amount for services already supplied where you expressly requested performance to begin during the Cooling-Off Period. Nothing in this section limits any rights you have under the Consumer Rights Act 2015 or other mandatory law.

You retain ownership of intellectual property rights in content you lawfully upload or submit to Fitsylvania, such as profile text, reviews, messages, images, course materials, bios, and support submissions. However, by posting or uploading that content, you grant Fitsylvania and its service providers a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, process, display, adapt, watermark, moderate, create thumbnails or previews from, distribute within the Platform, promote, and otherwise use that content as reasonably necessary to operate, secure, support, market, improve, and enforce the Platform.

For trainer materials and course content, this licence includes the right to generate branded previews, excerpts, thumbnails, landing-page materials, moderation copies, backup copies, support-review copies, and marketplace merchandising assets. It also includes the right to use de-identified, aggregated, statistical, and derived data relating to the use of such content for analytics, trust and safety, business intelligence, benchmarking, and product improvement.

• You must only upload content you own or have the right to use.
• You are responsible for the legality, accuracy, and non-infringing nature of the content you submit.
• Fitsylvania may monitor, review, restrict, remove, hide, or preserve content where reasonably necessary for safety, legal compliance, moderation, support, fraud prevention, or enforcement.

• You must not impersonate another person, misrepresent credentials, publish unlawful or infringing content, abuse other users, scrape the Platform, or misuse the Platform for fraud or evasion.
• You must not submit fake, retaliatory, manipulated, or non-genuine reviews.
• We may use automated and human review to detect fraud, unsafe conduct, prohibited contact details, off-platform payment attempts, spam, and policy violations.
• Fitsylvania may review booking records, room-access records, payment history, moderation notes, complaints, and related evidence when investigating trainer or client conduct.
• Fitsylvania may suspend, limit, restrict, or terminate access to listings, bookings, payouts, courses, messages, or accounts where reasonably necessary for law, safety, fraud prevention, trust, platform integrity, repeated complaints, policy breaches, suspected misrepresentation, unsafe conduct, chargeback abuse, review manipulation, off-platform fee evasion, or quality concerns.
• Additional standards apply under the Acceptable Use, Reviews and Moderation Policy.

Fitsylvania Live is a free, optional feature that lets you watch an approved trainer broadcast a workout or fitness session in real time and, if you are signed in, take part in a public broadcast chat. The rules in this section are specific to Fitsylvania Live and apply alongside the rest of these Terms.

• Live only, not recorded. Fitsylvania Live streams are broadcast live only. Fitsylvania does not record them and does not make a replay, recording, or video-on-demand of a Live broadcast available afterwards. Once a broadcast ends, it is no longer available to watch through Fitsylvania.
• Watching and taking part. Anyone can watch a Live broadcast without an account. To post in the broadcast chat you must be signed in to a Fitsylvania account and you must be at least 18 years old, in line with the requirements in the "Eligibility, Minors, and Accounts" section above.
• The chat is public and moderated. The broadcast chat is public: any message you post is visible to everyone watching that broadcast, including people who are not signed in. The chat is moderated both by the trainer running the broadcast and by Fitsylvania. Messages are automatically filtered before they appear, and a message may be blocked, redacted, or removed. Fitsylvania and the trainer may also put the chat into slow mode, freeze it, time you out, remove you from a broadcast, or restrict your account, at Fitsylvania's reasonable discretion, where necessary for safety, moderation, or platform integrity. Account-level restrictions follow the process described in the "Communications, Conduct, and Moderation" section above and the Acceptable Use, Reviews and Moderation Policy.
• Chat conduct. Keep the broadcast chat respectful and on-platform. You must not share contact details, external links, or off-platform solicitations, and you must not post obscene, harassing, hateful, threatening, or otherwise unlawful content. The conduct and moderation standards in the "Communications, Conduct, and Moderation" section above and the Acceptable Use, Reviews and Moderation Policy apply in full to the broadcast chat.
• Taking part is at your own risk. Watching, following along with, or otherwise taking part in any live workout is voluntary and at your own risk. Live content is general fitness and educational content provided for information and motivation only; it is not medical advice and is not a substitute for guidance from a qualified healthcare professional. The "Health, Safety, and Medical Disclaimer" section above and the assumption-of-risk terms in these Terms apply to Fitsylvania Live in full.
• Sponsors are advertising, not endorsements. Any sponsor shown during Fitsylvania Live is paid advertising or a promotional placement. A sponsor being shown is not an endorsement, recommendation, or verification of that sponsor, its products, or its claims by Fitsylvania. Sponsor links lead to third-party websites that Fitsylvania does not operate or control, and Fitsylvania is not responsible for their content, products, or practices.
• Your chat messages are User Content. Messages you post in the broadcast chat are User Content and are covered by the licence in the "User Content, Reviews, and Platform Licence" section above. Fitsylvania may store, display, moderate, and retain them, including keeping records for safety, moderation, and abuse investigation, as described in these Terms and our Privacy Policy.

Fitsylvania lets an approved trainer build workouts and multi-week training programs and deliver them to you as part of coaching, a course, or an individual session. Workouts and programs are trainer-created content: the trainer decides the exercises, loads, volume, and progression, and Fitsylvania hosts and delivers that programming on the trainer's behalf as a marketplace. Fitsylvania is not the author of your programming and is not a medical or fitness provider.

• Physical activity carries inherent risk. Following a workout or training program involves exercise, which carries inherent risks including muscle strains, sprains, fractures, cardiac events, and in rare cases serious injury. By starting or following any workout or program obtained through the Platform, you acknowledge these risks and take part voluntarily and at your own risk.
• Speak to a physician first. You should seek advice from a qualified clinician before starting or changing a training program, especially if you have an injury, illness, disability, pregnancy, chronic condition, symptoms, or any medical concern. Work at your own level, do only what feels safe for you, and stop and seek medical help if you feel pain, dizziness, chest discomfort, or any symptom that worries you.
• Trainer-provided programming. The trainer who creates a workout or program is responsible for its suitability and safety for you, for screening you where appropriate, and for adjusting or withdrawing it if your circumstances change. Fitsylvania does not supervise how you perform an exercise and does not give medical advice.
• Assumption of risk. To the maximum extent permitted by law, you assume responsibility for your participation in any workout or training program, and the health, assumption-of-risk, and liability terms in the "Health, Safety, and Medical Disclaimer" and "Disclaimers, Assumption of Risk, and Liability Limits" sections of these Terms apply to workouts and training programs in full.

To the extent permitted by law, the Platform and all content are provided "as is" and "as available." Fitsylvania does not guarantee uninterrupted availability, error-free operation, trainer conduct, trainer suitability, particular outcomes, or that any content, recommendation, or AI output is complete, accurate, safe, or appropriate for your circumstances.

Assumption of risk. Exercise and physical training carry inherent risks, including muscle strains, sprains, fractures, cardiac events, and in rare cases serious injury or death. By booking or attending a session, enrolling in a course or coaching plan, or otherwise following any training, nutrition, or wellness content obtained through the Platform, you acknowledge that you are voluntarily participating with knowledge of these risks and you assume responsibility for them. Trainers are independent providers responsible for the services they deliver; Fitsylvania operates the marketplace and does not provide the training itself, supervise sessions, or give medical advice. You confirm that you are in good physical condition to participate and have no medical condition that would make participation unsafe, or that you have obtained clearance from a physician. To the maximum extent permitted by law, you release Fitsylvania from claims for injury, loss, or damage arising from your participation, except to the extent caused by Fitsylvania's own negligence or wilful misconduct.

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or non-excludable consumer rights. Where any part of the assumption of risk or release above is not enforceable in your jurisdiction, it applies to the maximum extent that jurisdiction allows and the remainder continues in force.

Subject to the previous sentence and to the extent permitted by law, Fitsylvania is not liable for indirect, incidental, special, exemplary, or consequential loss; loss of profits; loss of data; loss of goodwill; trainer acts or omissions outside our reasonable control; injuries arising from training or physical activity decisions; or downtime or failure caused by third-party processors, internet services, or user-provided information.

If you are a trainer, business user, or other non-consumer user, you will indemnify Fitsylvania, its affiliates, officers, directors, staff, and contractors against claims, losses, costs, liabilities, and expenses arising from your services, content, qualifications, law violations, tax failures, unsafe instructions, or breach of these Terms. If you are a consumer, you are responsible to us only for losses we suffer because of your unlawful misuse, fraud, or material breach of these Terms, to the extent allowed by law.

• We may suspend or terminate access where reasonably necessary for safety, fraud prevention, repeated policy breaches, non-payment, legal compliance, or protection of the Platform and its users.
• Users may stop using the Platform at any time, but outstanding fees, disputes, refund investigations, record-keeping obligations, and accrued rights may survive closure.
• What happens to in-flight bookings, coaching, and courses when you close your account. Closing or deleting your account cancels your upcoming live sessions, stops future coaching renewals, and automatically submits refund requests for any amounts you are owed, before your data is anonymised. Closure never voids money you are legally owed. The details of how each of these is refunded are set out in the "Account Deletion and Closure" section of the Refund Policy.
• Governing law. These Terms and any non-contractual obligation arising out of or in connection with them are governed by, and construed in accordance with, the laws of England and Wales. If you are a consumer, this clause does not deprive you of the protection of mandatory provisions of the consumer-protection law of the country in which you have your habitual residence.
• Jurisdiction. The courts of England and Wales have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms. If you are a consumer habitually resident in another country, you may also bring proceedings in the courts of your country of residence to the extent that mandatory law allows.
• Complaints and dispute resolution. If you have a complaint, please contact us first at [email protected] so we can try to resolve it. Consumers retain their right to bring proceedings before the courts and to use any alternative dispute resolution body available to them under mandatory law in their country of residence. Fitsylvania is not obliged to use any specific alternative dispute resolution body.
• Questions about these Terms should be directed to [email protected].