Cookie, Browser Storage, and Tracking Technology Policy

This policy covers cookies and similar technologies used by Fitsylvania, including local storage, session storage, device-recognition tools, tracking scripts, tags, and other technologies that store information on or access information from a user's device.

These rules apply not only to browser cookies but also to web storage and comparable techniques used in websites or apps.

Strictly necessary and security-related storage

• Authentication token storage used to keep users signed in.
• Trusted-device or trusted-browser storage used to support account security and reduce repeated verification prompts.
• Session continuity storage used in booking and checkout journeys, such as preserving a pending booking when returning from a payment flow.
• Cookie-preference storage used to remember your privacy choices.

Preference storage

• Theme and interface preferences.
• Shortlist or comparison selections.
• Course progress and course player continuity settings stored locally for convenience.

Analytics storage

• Session identifiers and interaction events used by Fitsylvania's first-party product analytics tools to understand page views, journeys, friction points, feature usage, and conversion. These identified analytics run only where you have given analytics consent.

Anonymous, cookieless measurement

On a small number of pages - our home page, our trainers page, and the sign-up page - Fitsylvania also runs an anonymous, aggregate traffic measurement that works without any cookies or device storage. When you have not given analytics consent, we count basic events such as a page view or a sign-up so we can see, in aggregate, how many people reach and complete sign-up. This measurement stores nothing on your device and reads nothing from it, sets no cookies, uses no local or session storage, creates no user or device identifier, and does not track you across other sites or over time. It is not shared with advertising platforms. Because it stores and accesses no information on your device, it does not rely on your consent, but it is deliberately limited to aggregate counts and the pages listed above.

Advertising and measurement technologies

Fitsylvania uses advertising and measurement technologies from Meta Platforms - the Meta Pixel and its server-side Conversions API - to measure how well our advertising performs. These are non-essential: they load only after you give marketing consent, and they stay off if you decline or later withdraw it. You can change your choice at any time through the cookie and privacy controls linked in the footer.

• Strictly necessary technologies: used for login, security, fraud prevention, trusted-device recognition, and core functionality. These may be used without consent where law treats them as essential to the requested service.
• Preference technologies: used to remember theme, display, or similar choices. Depending on the context and local law, some of these may be treated as necessary and some as optional.
• Analytics and performance technologies: used to understand usage, measure journeys, improve reliability, and reduce friction. Where consent is required, these remain off until the user gives valid consent.
• Advertising, attribution, or sale/share-related technologies: if introduced, these may support targeted advertising, attribution, cross-context behavioural advertising, or disclosures that qualify as sale/share under U.S. privacy laws. Where required, they will remain off until the user has opted in, and users will also be offered any legally required opt-out rights.

Fitsylvania seeks consent for non-essential technologies through an in-product choice mechanism. You should be able to reject non-essential technologies, accept selected categories, or later change your mind.

• You can revisit your cookie and privacy choices using the controls linked in the footer and on the legal pages.
• If your browser sends a recognised Global Privacy Control or similar opt-out signal, Fitsylvania may use that as an instruction to keep sale/share or targeted-advertising technologies disabled where required by law.
• You can also use browser controls, though disabling certain storage may affect functionality.

Where required by UK law, non-essential analytics and comparable technologies stay off until the user gives a clear affirmative indication of consent.

If Fitsylvania materially changes the technologies it uses or the purposes for which they are used, we may update this policy and, where required, request fresh consent or offer refreshed controls.